Conducting a WordPress SEO audit is a critical part of any SEO strategy. An audit can help you identify areas where your website can be improved to rank better on search engines. In this article, we’ll explore how to conduct a WordPress SEO audit, including tips and tools to help you along the way.
A SEO audit is a process that helps you evaluate all aspects of your website, that have an impact on your SEO ranking. It gives you an opportunity to reevaluate your content or make improvements to it.
A comprehensive SEO audit covers all aspects of your site including on- and off-page, technical and local SEO. This means that it looks through the content on your page and all external factors, like backlinks or namely. The more technical aspects include things like indexability, mobile-friendliness or crawlability, whilst local’s focus is on the site’s ranking in local searches.
Having a good SEO ranking will help you get your content out easier and show up higher in search results. So, making sure that your SEO ranking is higher can greatly benefit you in the end.
But where are you supposed to start when you want to conduct your audit? Let us guide you.
The first in an audit is always to look at your website’s structure. This includes looking at your website’s navigation, URL structure and internal linking. These part are fundamental to both your sites functionality and your SEO ranking.
It is important that your website works properly and that you can click around on the site without ending up the wrong places.
Your site needs to be easy to navigate and be organized. It is also a good idea that your URLs are descriptive ad include relevant keywords, so the search engine knows how to read them and understand what is on the pages.
The next step includes looking over your website’s content. This means, you need to look over all of the text, images, products etc. on you site.
What you should be looking for, when checking your content is ways to improve it, so that it is high-quality, relevant and includes relevant keywords. Make sure that your headers include keywords as well and are marked with the right HTML tags.
It can also benefit you to include links on your site, both to other pages on your website, but also to external sources, if relevant, as this helps rank your content higher and makes you look more creditable.
Your website’s performance is essential for SEO. If you site doesn’t run correctly or is slow then it can affect your ranking.
If you aren’t sure how to check your sites performance yourself there are tools to help you along, like Google PageSpeed Insight, that can help you analyze your website’s performance and find areas for improvement. Some of the more common areas it looks at are optimization of images, compressing code or reducing page load times.
Backlinks are links that comes from other websites to you websites. This can be a very important factor in SEO and can greatly help you improve your ranking.
There are tools, like Ahrefs and Moz, that can help you analyze your website’s backlinks and identify areas that leave room for improvement.
Keywords are some of the most important parts of the SEO on your site. Keywords are words and phrases that people use to search for your site’s content, when looking for content on your topics.
You can use tools like Google Keyword Planner or SEMrush to analyze your website’s keywords and identify areas where you can improve your keyword targeting.
In conclusion, conducting a WordPress SEO audit is an essential part of any SEO strategy. By analyzing your website’s structure, content, performance, backlinks, and keywords, you can identify areas for improvement and make changes to improve your website’s search engine rankings.
Consider using tools like Google PageSpeed Insights, Ahrefs, Moz, Google Keyword Planner, or SEMrush to help you conduct your WordPress SEO audit.
