When running a store is one of the most important parts is ensuring that your customers have a great experience when making their purchase. This is also true for online stores. In this article, we’ll explore 5 ways to make sure your site has the best possible customer experience!
WooCommerce is an open-source eCommerce solution for WordPress websites.
The plugin was created to easier make an online store and features a lot of the basic features. It is the main commerce plugin for WordPress and has a lot of different plugins that you can get to work perfectly with the original plugin.
It creates a way to make a unified eCommerce setup that fits perfectly with your WordPress site. So, it is a great way to make an online store as it is both easy to setup and customize to fit with what you want from your store.
If you have chosen to create your store with WooCommerce, but still want to make it a little better? Then keep reading.
The customer is one of the most important parts of owning a store, both physical and online. The customer lets you earn money and continue with your business.
So, making sure that your customers have the best possible experience when using your site is very important and helping them get through your site quickly is a great way to make sure more sales go through.
The first thing your customers see is your front page. That is why it is very important for your front page to be the best it can be.
The front page needs to be inviting and welcome the customers to your brand, your products and your message. It can be page to perfect as it needs to introduce a lot of things, whilst quickly moving the customer away to other parts of your site. It’s a balance between catching their attention without keeping it locked to this specific page.
It is important to make the front page easy to navigate and get a clear picture of what is going on. Include a lot of redirects to all of the places that you want the customer to go, but don’t overdo it, as the header is also supposed to be a form of navigation. This means that the front page should probably mostly be redirects to the most popular things or the things that you want the customer to see the most.
The front page needs to be quick to get through as it is the page we want the customer to spend the least amount of time on. We want them to move onto the product pages.
The same way that the front page is very important the checkout page is equally as important. If you want the journey throughout your site to be good then you also need a good checkout page.
A fast and easy checkout is important, as you want your customers to get through it as fast as possible so they don’t end up frustrated before they finish their purchase. You don’t want a lot of abandoned carts – that just means lost money.
Helping your customers get through the checkout is a good idea. This can mean using a plugin to help make the cart the best that it can be, let the user log in and access saved information or an upgraded address search. These are all ways you can make the checkout experience simpler and faster.
Get your customers through your checkout, that means more business for you!
Security is very important both for your own sake but also for your customers to feel safe and secure using your site and buying from you.
This means that it is also important that you show your customers that you have everything under control. If they are entrusting you with their data, information or preferences. It is important that you then show them that you will handle that with care. This can be done with making a professional looking cookie banner, allowing users to choose if information is saved for later or allowing to go through the process both as a user or a guest.
Be transparent as much as possible. If you can’t show them, then maybe tell them.
Let your customers have the ability to create an account. This is a great way to make it more attractive for your customers to come back. Why use a different site when you already have an account on your website.
Having an account will automatically create a connection with your site and repeat customers are sometimes better than new ones as there is a good chance that they will keep coming back.
The account feature will also make it easier to get through the buying process and help the customers.
Make sure that your customers hear about your products.
Spreading the information about your products will make more people buy from you. Therefore, it is a good idea to be active on social media , so your message can spread.
It is important to be able to easily navigate between your site and your social media so people can access both. If you are talking about a product on your social media you want it to be easy to then go buy said product. Similarly, if you have customers who have bought, or are considering buying, your products you want them to access your social media, so they can keep up with new products or information and hopefully be tempted to purchase more.
A lot of people access the world through their mobile phones and social media. This makes is even more important that you are accessible from both as you otherwise might lose out on a lot of impulse shopping.
In conclusion, taking steps to ensure that you have a good customer experience is a very important of running a website. Considering the 5 suggestions in this article is a great place to start when wanting to improve your website.
It can be difficult to find the best solutions to all of the problems that you will face, but luckily you can find a lot of helpful plugins for WooCommerce and WordPress that can make taking these step a lot easier and help make the experience just what you want it to be.
